Flagship - The Wat of Why - Amsterdam

Retail Store: Herenstraat 13, 1015 BX Amsterdam

Free on street parking and accessible via public transport, we look forward to seating you.

+31 (0) 20 786 2380

Monday 11am - 6pm
Tuesday Closed
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 7pm
Saturday 11am - 7pm
Sunday 11am - 6pm

RETAIL STORE ADDRESS: Herenstraat 13, 1015 BX Amsterdam |

Deus Ex Machina’s new spiritual home and flagship ‘The Wat of Why’ is now open, set up right in the beautiful canals of Amsterdam.

Situated in a 1643 Canal House, we couldn’t think of a better place for Deus’ next home.

Rain or shine, day or night, the team at Deus Amsterdam will make sure you get your retail, caffeine or food fix at the ‘Wat of Why’.

Kickstart your morning with a Lot Sixty One coffee, indulge yourself with our Dutch delights or get juicy with our fresh juices. Opened from 11 ‘till late for breakfast, lunch, diner, late-night food, signature cocktails and a selection of special beers, including our own Deus Benzin 5.2 Pilsner.

Just around the corner in the Herenstraat 13, you will find our Deus flagship retail store with a selection of hand-shaped surfboards, Deus apparel, accessories, motorcycles, bicycles, books, magazines and more.

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Coming soon