Deus’ next big milestone – Italy. With the official launch of Milan looming around the corner, the boys over in Italy couldn’t help them selves, last week on the 15th they decided to open their door and invite a select few to take in the new flagship which will act as a hub and service the rest of Europe. The soft launch provided onlookers with a night of deus knowledge, Dare Jennings flew over from Australia to take centre stage with Federico and Antonio Colombo from Cinelli giving plenty of insight into Deus Italy. With so many incredible bikes, fixtures and art in the showroom. The guests were as eager as kids in a candy store, moving from one attraction to … View More

Last weekend we called upon the congregation to gather at Sunday Mass in support of our friend Scott Szegeski who runs Lightly Salted in Asbury Park, New Jersey. Scott’s surf shop suffered the ravages of Hurricane Sandy this past winter and was literally hung out to dry by the insurance companies so we rallied up the Deus Ex Machina community and hosted a Sunday Mass in his honor. We’d like to thank everyone for attending and donating to a worthy man. We’d like to thank The Venice Originals for rocking the parking lot. And we’d like to extend an extra special thank you to the Malibu Surf Association who showed up with a check for $1200 for Lightly Salted’s recovery … View More

Known as one of the surf industry’s most creative shapers, San Diego’s Jeff McCallum recently made the trip to the Temple in Canggu to ply his craft and bestow upon us some sweet and delicious fruits of labor. Now available at The Emporium of Postmodern Activites are three of McCallum’s latest signature surfboards. Come see ‘em for yourself. More info about Jeff McCallum HERE Follow his residency at the Deus Bali Temple of Enthusiasm HERE For purchase inquiries contact Spencer Hayes at spencer@deuscustoms.com Model: Mini Simmons Shaper: Jeff McCallum Size: 5’2″ Price: $1,075 Description: A short and stubby board that packs as much punch as your full size quiver.  This mini Simmons ain’t your typical mini simmons.  It’s creator, Jeff McCallum, has spent long … View More

In case you didn’t hear, there was a not-so-little motorcycle show up in Portland over the weekend and we went. Here’s how the dang thing unraveled: A few custom bikes were tucked into the van including The Sevenish out of our own Woolie’s Workshop, a bike by Roland Sands, and a shiny Norton from Kim Boyle Customs. Creeping carefully north, the three bikes were deposited safely at Sandbox Studios in the heart of Portland to start a weekend to end all weekends. Folks flocked from all corners of the earth to touch, taste, and see all the wonderfulness The One Motorcycle Show had on bottomless tap. Michael Woolaway was out in good form to unveil his latest piece of rolling hottness dubbed … View More

As another year rolls by we get a little older, wiser and fatter, with four flagship stores scattered around the world and an ever growing family. This time of year gives us a chance to reflect this little thing called Deus, created by a bunch of mates out of workshop in Sydney focused on building beautiful custom motorcycles. From there we turned to the foam to ply the same level of craft to hand-shaped surfboards, and are now expanding with a full blown menswear range to boot. With our boys hosting crazy events in Venice, California, to the awesome waves in Bali and soon-to-be Deus Milan the word of Deus will spread even further over the next 12 months. That being said, we can’t … View More

On this cool evening in December, Thalia Surf Shop and Raen Optics came together with the Deus Emporium of Postmodern Activities to premiere the new film, Temple. Jack Coleman made a real doozie with this one, manifesting the life and happenings and shred in the water and sacred rice pads of Canggu, Bali. Thalia hosted the hoopla at their new workspace/domain/hideout/fortress in Dana Point, right at the epicenter of classic Southern Californian surf culture. Raen joined in as well to launch the slick shades we collaborated with them on. The second chapter of the evening was rather rambunctious as The Hindu Pirates played an amazing set deep in the corridor of The Hideout. Sharing our Temple with Jack’s home crowd … View More

DELAMINATED was the moniker we gave our vintage skate swap meet. Tongue-in-cheek as usual, like most of our naming goes. For those who don’t know, delamination is the separation of the pressed layers of plywood that are sandwiched together to create a skateboard. Not a good thing. Figuratively, you could do the mental gymnastics to arrive at the idea of delamination as a deconstruction of sorts, and apply this idea to skateboarding, its history and a swap meet revolving around it all and have it make sense. And it does. But this may have been one of the rare cases where our tongue in cheek naming conventions led us astray, because DELAMINATED was entirely too awesome to have any unfortunate … View More

Temple is the latest collaboration between LA film maker, Jack Coleman and Dustin Humphrey. The film showcases a project which involves some of the worlds most talented and creative shapers in the industry including Thomas Bexon, Ellis Ericson, Josh hall, Neal Purchase Jr and others, offering them some quality r’n’r at the temple allowing them to shape their foamular visions, to then be tried and styled by the likes of Alex Knost, Matt Chojnacki, Matt Cuddihy, Salsa and Husni to name a few. First stop of the tour was our very own ‘House Of Simple Pleasures’. Wednesday saw a bunch of salty surfers coming from both ends of Sydney to settle in the Camperdown space for beer, pizza before experiencing 30 … View More